Choosing a TopicThis is a featured page

No ideas of what to write about!

Ideas


Suggestions to get you started:

  • Pick an advertising topic that interests you as pertains to the Susan Bordo article
  • Start by browsing through your class readings and notes to get ideas
  • Read through journals or browse the library's reference and circulating collection
  • Keep a Handle on your research by using the Research Strategies Worksheet to track your research. Refer back to it when compiling your work cited list or as a review of what you have done and need to do. Try it now!
Record your thoughts

  • Write out what you are looking for. For example, Do manufactures advertise domestic toys more so for girls than boys? Your key words are manufacturers,advertise, domestic toys, girls and boys
  • Write down everything you know and want to know about your topic
  • You want to start with a broad topic and began to narrow your topic as you focus on the specific area you want to research. The best way to start narrowing a topic is to consult with reference materials to get an overview of your topic, names of important authors, and references to other useful sources. Refining your topic is an ongoing process. You may need to refine your topic several times.
  • Limit your resources to a time frame, geography etc. (if any)
  • Consider how much information you need
  • Above all, start early to have enough time to complete your project!

Some Suggested Reference Sources located on reference stacks on the 3rd floor of the library, and also the entrance to the library are:

Titles Call Number
Gender, Advertising and American Life Sources:
Encyclopedia of Women and Gender: Sex Similarities and Differences and the Impact of Society on Gender Ref HQ 1115 .E43 2001
Men and Manculinities: A social, cultural, and historical encyclopedia Ref HQ 1090.3 .M436 2004
The 1960's: American Popular Culture Through History Ref E 169.12 .R53 2003
The Columbia Chronicles of American Life Ref E 169.1 .G664 1995
Beacham's Encyclopedia of Social Change: America in the Twentieth Century Ref HN 59.2 .B43 2001
Dictionary Source:
Random House Historical Dictionary of American Slang Ref PE 2846 .H57 1994
Advertising, Brands and Company Sources:
The Advertising Age: Encyclopedia of Advertising Ref HF 5803 .A38 2003
Great American Bill Boards: 100 Years of History by the Side of the Road Ref HF 5843 .B37 2007
A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture Ref HF 6161 .B4 C46 2002
Encyclopedia of Major Marketing Campaigns Ref HF 5837 .E53 2000
What's Your Poison? Addictive Advertising of the 40's - 60's Ref HF 6161 .T6 2005
Companies and their Brands Ref T 223 .V2 B82 2000
Brands and their Companies Ref T 223 .V2 B81 2007





































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