College English - Recently Updated Pages

How Do I Evaluate What I Found?

sknight@ramapo.edu — Thu, 05 Mar 2009 09:55:08 CST

What Do You see and What have you Read?

Reliable sources are an expectation of college level research

You want to identify and use sources that are reliable and relevant for your projects.

Look at How to Read Ads to really see whats behind the ads.

Checklist for Analyzing Print Advertisments

Did you use any criteria from this checklist?

Get tips on criteria for Evaluating Books you used.

Check out Scholarly vs Popoular Journals to clarify whether or not you used a scholarly journal?

Use Evaluating Websites to determine if the site is authoritative enough to use in your paper

See Also, Evaluating the Internet tutorial for more information on using the

Choosing a Topic

sknight@ramapo.edu — Thu, 05 Mar 2009 09:49:54 CST

No ideas of what to write about!

Suggestions to get you started:

Pick an advertising topic that interests you as pertains to the Susan Bordo article

Start by browsing through your class readings and notes to get ideas

Read through journals or browse the library's reference and circulating collection

Keep a Handle on your research by using the Research Strategies Worksheet to track your research. Refer back to it when compiling your work cited list or as a review of what you have done and need to do. Try it now!

Record your thoughts

Write out what you are looking for. For example, Do manufactures advertise domestic toys more so for girls than boys? Your key words are manufacturers,advertise, domestic toys, girls and boys

Write down everything you know and want to know about your topic

You want to start with a broad topic and began to narrow your topic as you focus on the specific area you want to research. The best way to start narrowing a topic is to consult with reference materials to get an overview of your topic, names of important authors, and references to other useful sources. Refining your topic is an ongoing process. You may need to refine your topic several times.
Limit your resources to a time frame, geography etc. (if any)
Consider how much information you need
Above all, start early to have enough time to complete your project!

Some Suggested Reference Sources located on reference stacks on the 3rd floor of the library, and also the entrance to the library are:

Titles	Call Number
Gender, Advertising and American Life Sources:
Encyclopedia of Women and Gender: Sex Similarities and Differences and the Impact of Society on Gender	Ref HQ 1115 .E43 2001
Men and Manculinities: A social, cultural, and historical encyclopedia	Ref HQ 1090.3 .M436 2004
The 1960's: American Popular Culture Through History	Ref E 169.12 .R53 2003
The Columbia Chronicles of American Life	Ref E 169.1 .G664 1995
Beacham's Encyclopedia of Social Change: America in the Twentieth Century	Ref HN 59.2 .B43 2001
Dictionary Source:
Random House Historical Dictionary of American Slang	Ref PE 2846 .H57 1994
Advertising, Brands and Company Sources:
The Advertising Age: Encyclopedia of Advertising	Ref HF 5803 .A38 2003
Great American Bill Boards: 100 Years of History by the Side of the Road	Ref HF 5843 .B37 2007
A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture	Ref HF 6161 .B4 C46 2002
Encyclopedia of Major Marketing Campaigns	Ref HF 5837 .E53 2000
What's Your Poison? Addictive Advertising of the 40's - 60's	Ref HF 6161 .T6 2005
Companies and their Brands	Ref T 223 .V2 B82 2000
Brands and their Companies	Ref T 223 .V2 B81 2007

Advertising and Gender Research Tools

sknight@ramapo.edu — Thu, 05 Mar 2009 09:40:16 CST

Professor Lisa Williams

AENG 180-09

March 5, 2009

Getting Started:

Choosing a Topic

Where Do I Find the Information I Need?

How Do I Evaluate What I Found?

How to Avoid Plagiarism?

Need More Help!

Contact sknight@ramapo.edu or 201. 684. 7315

Reference Desk 201. 684.7574

QandANJ Virtual Reference Chat

Where Do I Find Information I Need?

sknight@ramapo.edu — Tue, 03 Mar 2009 11:34:10 CST

Locating Articles

The library subscribes to numerous databases that are ONLY available to Ramapo students. Databases are not the internet and are the best resources to get journal articles. See Databases and the Internet for differences.You can use them 24/7 both on and off campus. Off campus use requires your Ramapo email and password.

Suggested Databases and Content

Expanded Academic ASAP	A multidisciplinary database containing both full text articles and citations.
ABI Inform Global	Provides a combination of citations, abstracts and full-text for nearly 1800 periodicals for coverage of advertising, marketing, business and economic conditions; fast access to information on 60000 companies and more.
ABI Inform Trade and Industry	Provides industry news, product and competitive information, marketing trends, and a wide variety of other topics.
Gender Watch	A full-text repository of an important historical perspective on the evolution of the women's movement and the changes in gender roles. Includes magazines, newspapers, scholarly journals, special reports and more.

Tips for Searching Databases

Use the "Thesaurus" and "Subject Terms" tab in a database to find the best search terms to use.
Refine your search by using different terms
Always switch to the Advance Search page in a database. This will give you more control over your results.
Always use quotes around a phrase. The system searches the phrase as one word. Example: "Sex Roles"
Use Boolean Operators-AND, OR, NOT when running a search to help narrow and broaden a search.
AND narrows your search.Example:Sex Roles AND advertising
OR broadens your search. Example: Sex Roles OR Sex Differences
NOT eliminates search results. Example: Sex Roles NOT girls
Always check your Spelling if the database results are Zero.
"Check Availability" link to see if articles are full-text
Use Journal Finder: to find journal, magazine and newspaper full-texts articles online, in print or available on microfilm.
Get a book or an article through Interlibrary Loan if the Potter library does not own it.
Check out Ulrich's International Periodical Directory to see if a journal is Scholarly/Peer Reviewed/Refereed. Articles in these journals have been reviewed by a selected panel of experts in the discipline covered by the journal.

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Locating Web Sources

Use the following Subject Resources under the History link to locate information and ads.

American Memory: Searches primary sources, motion pictures, photos, prints, sound recordings and more. . Other Suggested Web Sites

Other Suggested Web Sites

Contemporary:

Texas Advertising@ the University of Texas at Austin - links to many advertising resources, including classic, contemporary ad archives, advertising theme sites and more.

Absolut Vodka Advertisment Archive - Alcohol ads

Calvin Klein Ads - Ads arranged by model

Vintage:

Vintage Ads: A unique collection of original publicity advertisments spanning the last century from publications such as, Colliers, Country Life, Ladies Home Journal, Life, Look, Macleans, National Geographic, Punch, the Saturday Evening Post, and many, many more.

The Advertising Century Top 100 Ad Campaigns - Includes the product, slogan, image, agency, and date for each, with advertising to many othe links

Blogs about Susan Bordo

Agencies: Some agencies include samples of their work on their websites. The following have selected small collections.

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Locating Books

The on line catalog provide books, journal titles NOT ARTICLES, government documents (print & electronic), e-books,reserve items, music, and movies owned by the library. You may limit a search by keyword, author, subject, language, type of material etc. This may take a few seconds to load.

Lets use keywords, or Subject Heading feature.

First, search the catalog using keywords to locate a broad range of material and look for resources for your topics, for example, Gender

Secondly, search by Subject Headings feature ONLY if you know the Library of Congress Subject Headings. For example,

Subject Headings

Advertising

Advertising- Social Aspects-United States

Advertising- United States

Advertising-United States-20th Century

Body Image

Marketing

Popular Culture

Sex Differences

Sex Roles-United States

Tips to Keep in Mind

Start with broad searches. It is easier to discard too much rather than start with too little.
If you don't know the Subject Heading, use the Subjects, etc. tab located on the top of a catalog record to get to the headings. This will help you focus on more relevant material.
You can also "virtually" browse the shelves by clicking on the call number in a record.

Subject Headings
Advertising Advertising- Social Aspects-United States Advertising- United States Advertising-United States-20th Century Body Image Marketing Popular Culture Sex Differences Sex Roles-United States

How to Avoid Plagiarism?

sknight@ramapo.edu — Fri, 27 Feb 2009 13:20:08 CST

Use these tools:

Academic Intergrity to give credit where credit is due.
Use Citing Sources for examples of "In-Text Citations" and "Works Cited"
Use Citing Websites and Print Sources to locate call numbers for MLA style paper copies
Check out the Citing Sources tutorial for more information

There are Consequences!